Moncler announces new Moncler genius lineup for shanghai fashion week

Moncler’s Genius platform, a project facilitating ambitious collaborations, is heading back on the road. Following a star-studded presentation in London, Moncler Genius is packing its bags and heading to Shanghai.

Housed across a sprawling 30,000 square meters, Moncler will unveil “The City of Genius” on October 19, the final day of Shanghai Fashion Week. The project will be “a metropolis of immersive experiences that will act as a global epicenter of creativity,” according to a statement from the brand.

Part of the experience will be the presentation of new collections and experiences co-created by a bumper line-up of big-name creatives.

Donald Glover, for example, also known by his musical alias Childish Gambino, is one of the co-creators presenting an installation as part of his Gilga Farm project house in Ojai, California. Fellow musicians A$AP Rocky and Willow Smith are also part of the co-creator line-up.

Edward Enninful, Hiroshi Fujiwara's fragment design, LuLu Li, Mercedes-Benz by NIGO, and Palm Angels make up the rest of the co-creators. What each of these is exhibiting at the event is being kept under wraps, for now.