YSL Beauty and Leonardo DiCaprio’s Re:Wild to Restore Biodiversity to 100,000 Hectares of Land By 2030
Ethos
19 Apr 2024
YSL Beauty and Leonardo DiCaprio’s Re:wild have partnered on a biodiversity restoration project aimed at protecting land across 66 countries and totaling a volume ten times the size of Paris.
YSL Beauty says its new initiative, Rewild Our Earth, will “make progressive efforts to enable natural processes, repair damaged ecosystems, and restores degraded landscapes.”
Beginning this year, the French luxury brand says with the help of Leonardo DiCaprio’s Re:wild it is focusing efforts on 184 sites where it directly sources from, including locations across Haiti, Morocco, Madagascar, and Indonesia. The initiative is expected to expand to more than 100,000 hectares of land by 2030, the label says.
In Morocco, YSL says it will work to help reverse the effects of desertification across 1,000 hectares. In Haiti, it’s re-establishing primary forests which have been reduced to just one percent, the legacy brand says. In Madagascar, it’s joining efforts there to rehabilitate biodiversity, planting 400,000 trees. In Indonesia, it’s working to protect more than 350 species in a biodiversity hotspot.