Jacquemus Spring 2025 Show To Be Shot Entirely on iPhone 16 Pro Max

21 Jan 2025

As Jacquemus‘ Spring 2025 “La Croisière” Paris runway nears – set to go down in just about in week in the former home of French architect Auguste Perret – Simon Porte Jacquemus has shared a key update regarding the imminent showcase: the show will be entirely shot on the iPhone 16 Pro Max. “Jacquemus, the brand, was built on an iPhone,” Porte Jacquemus explained in a new interview with Vogue. “If you think of my early days: sharing pictures of my showroom, my best friend, my shows. I was taking pictures with my iPhone and it was a very easy way to interact with my audience; so I came up with the idea of just filming the show with iPhones and no humans.