TikTok Highlights Key Trends of 2024

9 Dec 2024

TikTok has shared its latest Year in Review summary, which highlights all of the top clips, creators and trends in the app based on engagement data throughout 2024.

And the overview takes on an additional meaning this time around.

As explained by TikTok:

“In 2024, we were very demure, reveled in brat summer, and adored a cheeky pygmy hippo, all while supporting businesses of all sizes that significantly contribute to the US economy. Throughout the year, over 170 million Americans continue to be part of a billion-strong global community to discover new ideas, share passions, and inspire change. From record-breaking artists to reimagined recipes, best-sellers, and bustling businesses of all sizes, we found joy in learning, laughing, and connecting with one another.”

TikTok’s keen to note its impact on the U.S. economy, and its overall usage, as it continues to stare down a likely ban in the U.S., as part of the enforced sell-off bill.